When discussing how to tackle a new challenge, it’s common to jump straight to familiar or previously used solutions, instead of considering all the angles and details of the current problem. You may hear something like, “Well, we did x…
In working with clients across sectors, from museums to tech start-ups, we’ve observed some common errors that practitioners new to design thinking often make when implementing and applying the process. Following are the most common errors we have observed, with…
The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is a foundational piece of research for our project, and my team will refer to it for many months to come.
Liz McDermott, Getty Research Institute
Your workshop showed me that design thinking can be learned, and there are certain steps that can be followed to make innovation easier. Thanks for showing me that I can come up with original and inspiring product ideas!
Pat Pow-anpongkul, Trulia
I gained powerful hands-on tools for generating innovative ideas with my team.
Workshop participant, Pacific Gas & Electric Company
You’ve given us transformative ideas, tools, and exercises we can use far beyond the workshop. This has already impacted how we do business, and gets at the very heart of what it means to be human-centered.
Daniel Gomez, Adrienne Arsht Center for the Performing Arts
Start thinking “outside the box” with design thinking.