Understanding the mechanics of design thinking is critical to introducing it into the ongoing practices of your organization. But just as essential is facing organizational resistance to change. Bringing design thinking into an organization requires a hearty sense of optimism…
Play is essential for innovation, creativity, and collaboration, and the most successful design thinkers are the ones who embrace the notion of play. In this post, we share five reasons play is critical to design thinking. We recently taught an…
The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is a foundational piece of research for our project, and my team will refer to it for many months to come.
Liz McDermott, Getty Research Institute
Design thinking makes you feel like a superhero. It’s empowering and deeply satisfying. Through my work with Designing Insights, I’ve learned how to build empathy, embrace the unknown, and foster effective communication.
Susan Edwards, Hammer Museum
Our team universally though it was a great training — really different from the standard, boring day. We internalized a lot of the processes and are doing design thinking (now) in our projects.
Jeremy Largman, Atlassian
Dana and team created an itinerary for a workshop by listening to our needs; it felt personalized and fit well with the skills we wanted to develop. They are highly organized, personable, funny, and experienced with different types of companies.
Rie Yamaoka, Trulia
Start thinking “outside the box” with design thinking.