When discussing how to tackle a new challenge, it’s common to jump straight to familiar or previously used solutions, instead of considering all the angles and details of the current problem. You may hear something like, “Well, we did x…
In working with clients across sectors, from museums to tech start-ups, we’ve observed some common errors that practitioners new to design thinking often make when implementing and applying the process. Following are the most common errors we have observed, with…
There was a buzz of excitement after our workshop. Dana’s and Jennifer’s knowledge and passion, combined with the way they put it into action …. changed the way we will think about approaching and solving problems in the future.
Rowell Matt, Pacific Gas & Electric
Your organization NEEDS Dana. Her studied Design Thinking approach, blended with her expertise from years in the field, give her rare insight as a mentor, coach and leader. Your work will never be the same.
Emily Lytle-Painter, Hyland’s, Inc
The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is a foundational piece of research for our project, and my team will refer to it for many months to come.
Liz McDermott, Getty Research Institute
The workshop brought back the “light” in how I think.
Marla Knapp, Bluescape Software
Start thinking “outside the box” with design thinking.