Designing Insights LLC is a San Francisco Bay Area-based consultancy dedicated to building innovation through human-centered design.

We are a network of design thinking consultants, facilitators, coaches, and design strategists, passionate about changing organizations through human-centered design. We develop and facilitate workshops and design sprints and offer user research and strategy services.

Dana Mitroff Silvers

Founder + Director

Dana Mitroff SilversDana is a design thinking facilitator and digital experience strategist with experience launching innovative products and services in organizations ranging from museums to educational technology startups

The former head of the web at the San Francisco Museum of Modern Art, she oversaw the research, development, design, and production of the museum’s award-winning website for over 10 years. She is a regular speaker and facilitator at national and international conferences, a frequent coach and facilitator for the Stanford K12 Lab Network, and she was a design catalyst for Stanford Online’s first web-based course on Design Thinking. She runs the resource site Design Thinking for Museums, and has taught and lectured for various Bay Area institutions, including the University of San Francisco and John F. Kennedy University.

She is based in Berkeley, CA, and when she’s not working, she can be found taking improvisational theater classes at the Berkeley Rep School of Theater.

Our Network

Designing Insights LLC draws on a wide network of experts and frequent collaborators. Whether it’s a workshop for a tech startup or a usability evaluation for a museum, we bring in design thinking consultants, thinkers, and do-ers from our network of facilitators, strategists, and designers.

Ahree Lee

Design Strategist + Facilitator
Ahree Lee

Ahree is a user experience strategist and designer focused on enabling creativity and creative problem-solving. She leverages her experience working in Silicon Valley to help museums and non-profits embrace design thinking.

Ahree has a career that spans corporations such as Apple and HP to museums and public institutions, including the Getty, Science Museum of Minnesota, Yale University Art Gallery, and Minnesota Public Radio. She was most recently the User Experience Design and Strategy lead at the Getty, where in addition to being responsible for user experience, interaction, and visual design of the Getty’s, web presence, she led a cross-departmental team that collaborated on conducting user research and supporting design thinking throughout the organization.

A frequent presenter at museum technology conferences, she has led workshops on design thinking, prototyping, and design sprints. Ahree holds a B.A. in English from Yale University and an M.F.A. in Graphic Design from Yale University School of Art.

Gregory Stock

Design Strategist + Facilitator
Gregory Stock
Gregory is a design strategist focused on working collaboratively, building partnerships across sectors and utilizing design to solve our most pressing problems of our time. Gregory has worked for and with a number of arts organizations, non-profits, B-corps and for-profit companies across the country, including the Fine Arts Museums of San Francisco and ILLUMINATE. He is passionate about artists, public art, museums, and the power of art to connect people to their future. He earned an MBA in Strategic Foresight from California College of the Arts and a BA in American Studies from Saint Louis University. He is based in San Francisco.

Rachel Hashimshoni

User Researcher 

Rachel HashimshoniRachel is a researcher, design consultant, and educator specializing in applying human-centered design principles and learning theories to educational products.

Rachel developed interpretive content, educational tours, and art workshops for museums in Israel, and now works as a consultant to museums, schools, and edtech companies, including Seebo, Osmo, Historypin, and Open Mind School. Her research is geared toward informing companies on how to design smart, entertaining, and user-friendly learning experiences and products.

Rachel received an MA in Learning, Design, and Technology from Stanford University and a BA in psychology and art theory from Tel Aviv University.


Designing Insights logo by Jack + Mo design.