Designing Insights LLC is a San Francisco Bay Area-based consultancy that leverages the design thinking process to help organizations understand customer needs, build empathetic teams, solve complex problems, and create user-centered products, services, and experiences.

We are a network of design thinking consultants, facilitators, coaches, and design strategists led by Dana Mitroff Silvers. We offer design thinking workshops, user research, and strategy services.

What makes us different?

We combine large-firm expertise and professionalism with small-firm agility and personalization. You can count on us for a high-touch, highly customized experience.

Unlike consultants who have only been on the outside looking in, we have worked inside organizations. We’ve been in the trenches, and we know what it’s like to advocate for new ways of working. We understand that change is hard, and does not happen overnight.

We draw on our interdisciplinary background in the arts and technology, experience applying human-centered design to different sectors, and an insatiable curiosity about human needs. We incorporate activities and mindsets from improvisational theater into our work to ignite creativity and foster collaboration.


Dana Mitroff Silvers

Founder + Director

Dana Mitroff SilversDana is a design thinking facilitator and digital experience strategist with experience launching innovative products and services in organizations ranging from art museums to educational technology startups.

The former head of the web at the San Francisco Museum of Modern Art, she oversaw the research, development, design, and production of the museum’s award-winning website for over 10 years. She is a regular speaker and facilitator at national and international conferences, a frequent coach and facilitator for the Stanford d.school K12 Lab Network, and she was a design catalyst for Stanford Online’s first web-based course on Design Thinking. She runs the resource site Design Thinking for Museums, and has taught and lectured for various Bay Area institutions, including the University of San Francisco and John F. Kennedy University.

Dana has delivered dozens of talks and lectures, and is available for public speaking engagements. She has also authored numerous papers and articles.


Our Network

Designing Insights LLC draws on network of seasoned experts and frequent collaborators. We bring in thinkers and do-ers from our network matched to every project. Below are some of our most frequent collaborators.

Ahree Lee

Facilitator + Design Researcher
Ahree Lee

Ahree is a strategist, researcher, and designer focused on enabling creativity and creative problem-solving. She leverages her experience working in Silicon Valley to help museums and non-profits embrace design thinking.

Ahree has a career that spans corporations such as Apple and HP to museums and public institutions, including the Getty, Science Museum of Minnesota, Yale University Art Gallery, and Minnesota Public Radio. She was most recently the User Experience Design and Strategy lead at the J. Paul Getty Trust, where in addition to being responsible for user experience, interaction, and visual design of the Getty’s, web presence, she led a cross-departmental team that collaborated on conducting user research and supporting design thinking throughout the organization.

A frequent presenter at museum technology conferences, she has led workshops on design thinking, prototyping, and design sprints. Ahree holds a B.A. in English from Yale University and an M.F.A. in Graphic Design from Yale University School of Art.

Jennifer Caleshu

Facilitator + Coach
Jennifer Caleshu

Jennifer is a lecturer, facilitator and certified executive coach for programs in leadership, communications, design thinking, and innovation. Her coaching work is informed by more than 15 years of leadership in the cultural sector with functional expertise in strategy, marketing, and communications.

She is a member of the professional faculty at the University of California’s Haas School of Business and has facilitated both leadership and innovation programs through the UC Berkeley Executive Education program.

She is a facilitator and executive coach for the Berkeley Executive Coaching Institute, where she facilitates leadership, communications and coaching programs with diverse clients in the U.S., Thailand, and Singapore.

Jennifer earned an M.B.A. with honors from the UC Berkeley Haas School of Business, and holds a B.A. in Human Biology from Stanford University. She is a certified Executive Coach from the Berkeley Executive Coaching Institute.

Rachel Hashimshoni

User Researcher 

Rachel HashimshoniRachel is researcher, design consultant, and educator specializing in applying human-centered design principles and learning theories to educational products. She consults with ed-tech companies and schools on how to design smart, entertaining, and user-friendly learning experiences and products in both formal and informal learning environments.

Rachel received an MA in Learning, Design, and Technology from Stanford University and a BA in psychology and art theory from Tel Aviv University.

Our work with (Designing Insights) has given us invaluable tools to solve complex problems through an empathetic, user-centered approach.
Lisa Silagyi, Balboa Park Learning Institute