Designing Insights LLC is a boutique San Francisco Bay Area-based consultancy that leverages the design thinking process to help organizations unlock insights and build user-centered products, services, and experiences.

We are a network of design thinking consultants, facilitators, coaches, and design strategists led by Dana Mitroff Silvers. We offer design thinking workshops and user research and strategy services.

What makes us different?

We combine large-firm experience and professionalism with small-firm agility and personalization. You can count on us for a high-touch, highly customized experience.

Unlike consultants who have only been on the outside looking in, we have worked inside organizations. We’ve been in the trenches, and we know what it’s like to advocate for new ways of working. We understand that change is hard, and does not happen overnight.

We draw on our interdisciplinary background in the arts and technology, experience applying human-centered design to different sectors, and an insatiable curiosity about human needs. We incorporate activities and mindsets from improvisational theater into our work to ignite creativity and foster collaboration.

Dana Mitroff Silvers

Founder + Director

Dana Mitroff SilversDana is a design thinking facilitator and digital experience strategist with experience launching innovative products and services in organizations ranging from art museums to educational technology startups.

The former head of the web at the San Francisco Museum of Modern Art, she oversaw the research, development, design, and production of the museum’s award-winning website for over 10 years. She is a regular speaker and facilitator at national and international conferences, a frequent coach and facilitator for the Stanford K12 Lab Network, and she was a design catalyst for Stanford Online’s first web-based course on Design Thinking. She runs the resource site Design Thinking for Museums, and has taught and lectured for various Bay Area institutions, including the University of San Francisco and John F. Kennedy University.

Dana has delivered dozens of talks and lectures, and is available for public speaking engagements. She has also authored numerous papers and articles.

Our Network

Designing Insights LLC draws on network of seasoned experts and frequent collaborators. We bring in thinkers and do-ers from our network matched to every project.

Ahree Lee

Design Strategist + Facilitator
Ahree Lee

Ahree is a user experience strategist and designer focused on enabling creativity and creative problem-solving. She leverages her experience working in Silicon Valley to help museums and non-profits embrace design thinking.

Ahree has a career that spans corporations such as Apple and HP to museums and public institutions, including the Getty, Science Museum of Minnesota, Yale University Art Gallery, and Minnesota Public Radio. She was most recently the User Experience Design and Strategy lead at the Getty, where in addition to being responsible for user experience, interaction, and visual design of the Getty’s, web presence, she led a cross-departmental team that collaborated on conducting user research and supporting design thinking throughout the organization.

A frequent presenter at museum technology conferences, she has led workshops on design thinking, prototyping, and design sprints. Ahree holds a B.A. in English from Yale University and an M.F.A. in Graphic Design from Yale University School of Art.

Gregory Stock

Design Strategist + Facilitator
Gregory Stock
Gregory is a design strategist focused on working collaboratively, building partnerships across sectors and utilizing design to solve our most pressing problems of our time. Gregory has worked for and with a number of non-profits, B-corps, arts organizations, and for-profit companies across the country, including the Fine Arts Museums of San Francisco and ILLUMINATE. He is passionate about artists, public art, museums, and the power of art to connect people to their future. He earned an MBA in Strategic Foresight from California College of the Arts and a BA in American Studies from Saint Louis University. He is based in San Francisco.

Rachel Hashimshoni

User Researcher 

Rachel HashimshoniRachel is a researcher, design consultant, and educator specializing in applying human-centered design principles and learning theories to educational products.

Rachel developed interpretive content, educational tours, and art workshops for museums in Israel, and now works as a consultant to museums, schools, and edtech companies, including Seebo, Osmo, Historypin, and Open Mind School. Her research is geared toward informing companies on how to design smart, entertaining, and user-friendly learning experiences and products.

Rachel received an MA in Learning, Design, and Technology from Stanford University and a BA in psychology and art theory from Tel Aviv University.


Designing Insights logo by Jack + Mo design.