“The workshop taught me how to understand user needs in a definable, repeatable way… It was effective, fun, and enlightening. I was surprised how much we learned. There were so many great takeaways we will use going forward.”
Daniel Sissman, Software Architect, J. Paul Getty Museum

Workshop Leader, Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development
Museums and the Web Conference, Cleveland, OH
April 2017

Presenter, Changing the Museum through Service Design
Museum Computer Network Conference, New Orleans, LA
November 2016

Workshop Leader, Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development
Museums and the Web Conference, Los Angeles, CA
April 2016

Workshop Leader, Designing for Transparency: Using Design Thinking to Foster Communication
National Art Education Association, Museum Education Division
2016 Annual Conference, Chicago, IL
March 2016

Guest Lecturer, Graduate Program in Museum Studies
University of San Francisco
2015, 2016, 2017

Workshop Leader, Building Authentic Connections with Visitors Through Design Thinking
Museum Computer Network Conference, Minneapolis, MN
November 2015

Workshop Leader, Using Design Thinking to Develop Visitor-Centered Experiences
Western Museums Association, San Jose, CA
October 2015

Co-Presenter, Catalyzing Change: Tools and Strategies for Digital Engagement
Museums and the Web Conference, Chicago, IL
April 2015

Co-Presenter, Design Thinking Keynote
13th Annual Arts in Your Classroom Conference
Montalvo Arts Center, Saratoga, CA
March 2015

Co-Presenter, Design Thinking Studio
UC Davis School of Education, Innovating with Common Core State Standards Conference
November 2014

Panelist, A Changing Field: What Happens When Digital Leads Leave the Museum?
Museum Computer Network Conference, Dallas, TX
November 2014

Guest, Musete.ch Podcast
In-depth interviews with museum experts about web and new media
November 2014

On-Air Guest, The Museum Life on VoiceAmerica Internet Radio
Design Thinking: Putting Empathy to Work
September 2014

Speaker, From Insights to Prototypes: How Museums Can Use the Design Thinking Process to Engage and Delight Visitors
MuseumNext Conference, Newcastle, England
June 2014

Co-facilitator, Tech Tutorial: User Testing on a Shoestring
American Alliance of Museums Conference, Seattle, WA
May 2014

Speaker, Design Thinking in Museums
Oakland Museum of California, OMCA-YOU Staff Lecture Series
May 2014

Co-author and Presenter, From Post-its to Processes: Using Prototypes to Find Solutions
Museums and the Web Conference, Baltimore, MD
April 2014

Panelist, Conquering Museum Challenges with Design Thinking
California Association of Museums Conference, Napa, CA
March 2014

Speaker/Guest, The Empathetic Museum and Human-Centered Design
Center for Building a Culture of Empathy
November 2013

Guest, Museopunks Podcast
Episode 2, “Flip the Script”
May 2013

Co-author and Presenter, Design Thinking for Visitor Engagement: Tackling One Museums’ Big Challenge through Human-centered Design
Museums and the Web Conference, Portland, OR
April 2013

Guest Lecturer, Design Thinking Bootcamp: Experiences in Innovation and Design
Stanford d.school
October 2012

Co-author and Instructor, Agile Games for Productive Teams
Museums and the Web Conference, San Diego, CA
April 2012

Chair and Facilitator, Usability Lab
Museums and the Web Conference, San Diego, CA
April 2012

Co-author and Instructor, Play at Work: Applying Agile Methods to Museum Web Site Development
Museum Computer Network Conference, Austin, TX
October 2010

Co-author and Presenter, Tales of the Unexpected: A Pragmatic and Candid View of Life Post-Launch
Museums and the Web Conference, Denver, CO
April 2010

Panelist, The Web Team Inside the Museum: Organizational Models
National Museum Publishing Seminar, Washington, D.C.
June 2010

Facilitator, Digital-JumpStart Un-Conference
American Association of Museums Annual Meeting, Los Angeles, CA
May 2010

Panelist and Session Organizer, Museum Website Best Practices for the 21st Century
California Association of Museum Conference, San Jose, CA
March 2010

Project Demo Presenter, Explore Modern Art
IMLS WebWise Conference, Washington, D.C.
February 2009

Co-author and Presenter, Redesigning Your Museum’s Web Site: A Survivors’ Guide
Museums and the Web Conference, Indianapolis, IN
April 2009

Co-author and Presenter, Do you know who your users are? The role of research in redesigning sfmoma.org
Museums and the Web Conference, San Francisco, CA
April 2007

Co-Author and Presenter, Of Ansel and Atomz: Surfacing Deep Content On-Site and On-Line at SFMOMA
Museums and the Web Conference, Vancouver, BC
April 2005

Panelist, “Going Beyond Google: Constructing Innovative Access to Collections on the Web”
Museum Computer Network Conference, Minneapolis, MN
November 2004

Guest Lecturer, School of Information Technology and Communication Design
Cal State University, Monterey Bay
April 2004

Instructor, Museum Website Development Practicum
JFK University Museum Studies, Berkeley, CA

Panelist, Web Crit Room
Museums and the Web Annual Conferences, various locations

Panelist and Session Organizer, “Hybrid Models: Balancing Outsourced and In-House Web Development”
Museum Computer Network Conference, Las Vegas, NV
November 2003

Panelist, Bringing It All Together: Developing a User-Centered Search Experience on the SFMOMA Web Site
Museums and the Web Conference, Charlotte, N.C.
March 2003

Guest Lecturer, JFK University Museum Studies

Panelist, “The Evolution of Museum Websites”
Western Museums Association Annual Conference, Tucson, AZ
September 2002

Adjunct Faculty Member, University of San Francisco, San Francisco, CA
Digital Technologies in Teaching and Learning


I highly recommend Dana’s workshops to anyone who wants to improve how they relate and listen to audiences outside their institution and colleagues inside their organization.Robert Weisberg, The Metropolitan Museum of Art