Why bad ideas lead to good ideas: using “reverse thinking” in a design sprint

Sketches from a bad ideas brainstorm

Cans of spray paint next to the artworks. Glitter bombs in the galleries. Pony rides in the lobby. Free skateboards available at the Information Desk. These were just a handful of the intentionally bad ideas that a team at the…

How to arrive at innovative solutions by diminishing cognitive bias

Eliminating cognitive bias in design thinking

When tackling a new challenge, it’s common to jump straight to previously used solutions, instead of considering all possibilities. This is known as the "Einstellung Effect," and it can seriously impede your team’s design thinking capacity and innovation capability. The…