How to Arrive at Innovative Solutions by Diminishing Cognitive Bias

Eliminating cognitive bias in design thinking

When discussing how to tackle a new challenge, it’s common to jump straight to familiar or previously used solutions, instead of considering all the angles and details of the current problem. You may hear something like, “Well, we did x for y, so let’s do x for z now.”

We become so fixated on what we already know or have done in the past that we can’t take an unbiased look at what’s in front of us and find the best solution. This is known as the Einstellung Effect, and it can seriously impede your team’s innovation capability and design thinking capacity.

Five mistakes of beginning design thinkers (and how to overcome them)

Mistakes of beginning design thinkers

In working with clients across sectors, from museums to tech start-ups, we’ve observed some common errors that practitioners new to design thinking often make when implementing and applying the process.

Working at a whiteboardFollowing are the most common errors we have observed, with examples of how to overcome them. Our hope is that by outlining some common mistakes, others can save precious resources — and morale — thereby ensuring the success and viability of the design thinking process inside their own institutions.