Research + Strategy

We leverage human-centered design methods to help teams develop successful products, services, and experiences. Our research and strategy work leads to a deeper understanding of customer’s needs, beliefs, and expectations.

From fly-on-the-wall observations to ethnographic interviews, our exploratory research uncovers opportunities and problem areas before you begin, and our evaluative research measures the effectiveness and impact of existing programs, products, and services.

 

Research + Strategy Services

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The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is a foundational piece of research for our project, and my team will refer to it for many months to come.
Liz McDermott, Getty Research Institute
Dana infused energy, insights, and a collaborative spirit into the research and evaluation of a new, cross-disciplinary initiative. She skillfully navigated the nuances of a complex project and delivered a thoughtful and invaluable report that synthesized the learning, themes, and outcomes.
Robin Clark, San Francisco Museum of Modern Art