From ethnographic interviews of museum visitors to observations of customers, our research and strategy work leads to a deeper understanding of people’s needs, beliefs, and expectations.

Our exploratory research uncovers opportunities and problem areas before you begin building, and our evaluative research measures the effectiveness of completed work.

Research + Strategy Services

Exploratory research

Exploratory Research

  • Ethnographic interviews and observations
  • Stakeholder interviews
  • Persona creation
  • Journey mapping
Usability study report

Evaluative Research

  • In-person usability tests
  • Remote usability tests
  • Expert evaluations


  • Opportunity definition
  • Competitor and landscape analyses
  • Project roadmaps and digital strategy

Contact us to learn more

Case Studies

The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is foundational piece of research for our project, and my team will refer to it for many months to come.Liz McDermott, Head of Web & New Media, Getty Research Institute