From fly-on-the-wall observations to deep ethnographic interviews, our research and strategy work leads to a deeper understanding of people’s needs, beliefs, and expectations.

Our exploratory research uncovers opportunities and problem areas before you begin building, and our evaluative research measures the effectiveness and impact of existing programs, products, and services. Our methods and analysis yield insights and findings that help you develop and deliver products and services that are engaging and meaningful to your audiences, whether they are museum visitors or consumers.


Research + Strategy Services

Exploratory research

Exploratory Research

  • Ethnographic interviews
  • Customer observations
  • Stakeholder interviews
  • Audience co-creation sessions
  • Persona creation
  • Journey mapping
Usability study report

Evaluative Research

  • In-person usability tests
  • Remote usability tests
  • Expert evaluations


  • Opportunity definition
  • Competitor + landscape analyses
  • Project roadmaps
  • Digital strategy

Contact us to learn more.

Case Studies

The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is foundational piece of research for our project, and my team will refer to it for many months to come.Liz McDermott, Head of Web & New Media, Getty Research Institute

Designing Insights worked with The Contemporary Jewish Museum on user research and workshops for our newly launched website. They led us through the design thinking process as a staff collective, produced excellent and informative research, and paired us with the right content and site developers—all toward an immensely successful outcome.Lori Starr, Executive Director, The Contemporary Jewish Museum