From fly-on-the-wall observations to deep ethnographic interviews, our research and strategy work leads to a deeper understanding of people’s needs, beliefs, and expectations.

Our exploratory research uncovers opportunities and problem areas before you begin building, and our evaluative research measures the effectiveness and impact of existing programs, products, and services. Our methods and analysis yield insights and findings that help you develop and deliver products and services that are engaging and meaningful to your audiences, whether they are museum visitors or consumers.

 

Research + Strategy Services

Exploratory research

Exploratory Research

  • Ethnographic interviews
  • Customer observations
  • Stakeholder interviews
  • Audience co-creation sessions
  • Persona creation
  • Journey mapping
Usability study report

Evaluative Research

  • In-person usability tests
  • Remote usability tests
  • Expert evaluations
Strategy

Strategy

  • Opportunity definition
  • Competitor + landscape analyses
  • Project roadmaps
  • Digital strategy

Contact us to learn more

Case Studies

The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is foundational piece of research for our project, and my team will refer to it for many months to come.Liz McDermott, Head of Web & New Media, Getty Research Institute