Research + Strategy

We leverage human-centered design methods to help you develop successful and user-centered products, services, systems, and experiences. Our research and strategy work leads to a deeper understanding of people’s needs, beliefs, and expectations.

From fly-on-the-wall observations to ethnographic interviews, our exploratory research uncovers opportunities and problem areas before you begin, and our evaluative research measures the effectiveness and impact of existing programs, products, and services.


Research + Strategy Services


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The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is a foundational piece of research for our project, and my team will refer to it for many months to come.
Liz McDermott, Head of Web & New Media, Getty Research Institute