Design Thinking 101

In our Design Thinking 101 workshops, we ground your team in the essential skills and mindsets of design thinking. We’ll lead you through a full design cycle with a pre-assigned, hypothetical problem or “design challenge” as you learn and apply the design thinking process and unlock creativity and innovation in your team.

Offered as 1/2 day, 1 day, and 2 day sessions.

Be sure to review our Frequently Asked Questions.

Let’s start planning your workshop.

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Who is it for?

  • Executives who want to promote a customer-focused mindset in their organization
  • Managers looking for a practical toolkit for building empathy and fostering creativity
  • Individual contributors stuck doing things the same old way and seeking a fresh, “out-of-the-box” approach

Sample Outcomes:

  • An understanding of the important role that empathy plays in the development of products, services, and experiences

  • Familiarity with synthesis tools for translating research into actionable insights

  • Experience building rapid, lo-fidelity prototypes

  • Proven approaches and tools for complex business problems

  • Increased team collaboration

The workshop Designing Insights developed and facilitated was a game-changer. Thanks for one of the most meaningful professional experiences I’ve had in a long time.

Dick Jung, Association of Independent Schools of Greater Washington Dick Jung

The user research and personas that Designing Insights delivered was inspiring, thoughtful, and thorough. It is a foundational piece of research for our project, and my team will refer to it for many months to come.

Liz McDermott, Getty Research Institute Liz McDermott

There was a buzz of excitement after our workshop. The facilitators’ knowledge and passion, combined with how they put it into action …. changed the way we’ll think about approaching and solving problems.

Rowell Matt, Pacific Gas & Electric Rowell Matt

I’ve attended two workshops with the Designing Insights team. They were both extremely well organized and facilitated, and fun! Each workshop created space for us to lay aside institutional concerns … and (see) through visitors’ and users’ eyes.

Catherine Bell, J. Paul Getty Trust Catherine Bell