Intro to Design Thinking

Design Thinking 101

In our introductory workshops, we ground your team in the essential skills and mindsets of design thinking and foster team building and collaboration. We’ll lead the group through a full design cycle with a pre-assigned, hypothetical problem or “design challenge” as they learn and apply the design thinking process.

Our most popular offering, the workshop allows participants to learn, apply, and socialize design thinking in a supportive classroom environment.

Offered as 1/2 day or 1-day sessions.

Who is it for?

  • Executives who want to promote a customer-focused mindset in their organization
  • Managers looking for a practical toolkit for building empathy and fostering creativity
  • Individual contributors stuck doing things the same old way and seeking a fresh, “out-of-the-box” approach

Sample Outcomes:

  • An understanding of the important role that empathy plays in the development of products, services, and experiences
  • Experience conducting interviews with users to successfully uncover goals and motivations
  • Familiarity with synthesis tools for translating research into actionable insights
  • Practice building rapid, lo-fidelity prototypes
  • Proven approaches and tools for complex business problems
  • Increased team collaboration

Let’s start planning your workshop.

Contact Us

The amount of work we accomplished in the sprint would have taken months to do in most companies. The sprint left me with many new insights and techniques to quickly tackle the problem and iterate.

Marie Shatara, Bleacher Report Marie Shatara

Your workshop blew my mind! I’m grateful to have been introduced to your extraordinary design thinking praxis.

Ciara Ennis, Pitzer College Art Galleries Ciara Ennis

What a wonderful and transformative session! It revolutionized how I will approach all future projects. Dana is an authentic, engaging, and effective presenter, and she perfectly balanced active learning with lecturing.

Participant, Getty Leadership Institute at Claremont Graduate University Person icon

Dana brought passion, knowledge & creativity to the workshop. She understood our needs and culture, and challenged us in creative ways. We continue to use the tools and techniques to innovate at Atlassian.

Wayne Tombo, Atlassian Wayne Tombo