Intro to Design Thinking

Design Thinking 101

In our virtual/remote and in-person introductory workshops, we ground your team in the essential skills and mindsets of design thinking and foster team building and collaboration. We’ll lead the group through a full design cycle with a pre-assigned, hypothetical problem or “design challenge” as they learn and apply the design thinking process.

Our most popular offering, the workshop allows participants to learn, apply, and socialize design thinking in a supportive environment.

Offered as 1/2 day or 1-day sessions.

Who is it for?

  • Executives who want to promote a customer-focused mindset in their organization
  • Managers looking for a practical toolkit for building empathy and fostering creativity
  • Individual contributors stuck doing things the same old way and seeking a fresh, “out-of-the-box” approach

Sample Outcomes:

  • An understanding of the important role that empathy plays in the development of products, services, and experiences
  • Experience conducting interviews with users to successfully uncover goals and motivations
  • Familiarity with synthesis tools for translating research into actionable insights
  • Practice building rapid, lo-fidelity prototypes
  • Proven approaches and tools for complex business problems
  • Increased team collaboration

Let’s start planning your workshop.

Contact Us

Dana’s workshop was excellent — engaging, well facilitated, and relevant. She brought a high-level of content expertise with credibility and a great teaching style. It was a highlight of the program.

Participant, Getty Leadership Institute at Claremont Graduate University Person icon

I took Dana’s workshop at Google’s #SprintCon and left energized and refreshed. It was one of the best conference sessions. Dana has done a lovely job of taking classic, super-fun improv games and linking them to key moments in design…

Daniel Stillman, The Conversation Factory Daniel Stillman

The lessons learned from our crash course were many. Dana distilled the most important pieces of the process in a meaningful and impactful way … and instilled in us the power of taking design thinking beyond the workshop.

Rashad Burroughs, Bluescape Software Rashad Burroughs

The workshop Designing Insights developed and facilitated was a game-changer. Thanks for one of the most meaningful professional experiences I’ve had in a long time.

Dick Jung, Association of Independent Schools of Greater Washington Dick Jung