Five mistakes of beginning design thinkers (and how to overcome them)

Mistakes of beginning design thinkers

In working with clients across sectors, from museums to tech start-ups, we’ve observed some common errors that practitioners new to design thinking often make when implementing and applying the process.

Working at a whiteboardFollowing are the most common errors we have observed, with examples of how to overcome them. Our hope is that by outlining some common mistakes, others can save precious resources — and morale — thereby ensuring the success and viability of the design thinking process inside their own institutions.