Dana Mitroff Silvers

Dana Mitroff Silvers

Principal + Founder

Dana is a design thinking strategist, facilitator, and user researcher with 15+ years of experience building and managing customer-centered digital products, services, and experiences in organizations ranging from art museums to educational technology startups.

She is a a faculty member at the Getty Leadership Institute at Claremont Graduate University, and an on-call coach for the Stanford Hasso Plattner Institute of Design, or d.school. A graduate of the Executive Education Program in design thinking at the Stanford d.school, Dana has taught and lectured for various Bay Area institutions, including the University of San Francisco and John F. Kennedy University.

She has authored numerous papers and articles, and was recently published in the book Design Thinking Live: 30 Perspectives on Making Innovation Happen from Murmann Publishers.

The former head of digital at the San Francisco Museum of Modern Art, she oversaw the research, development, design, and production of the museum’s award-winning website for over 10 years. Dana runs the site Design Thinking for Museums, where she writes about human-centered design in museums, nonprofits, and mission-driven organizations.

She has delivered dozens of talks and lectures, and is available for public speaking engagements.

  • Location: San Francisco Bay Area