About the design thinking process + our approach.
Design thinking is a proven, repeatable process for problem-solving, creativity, and innovation.
Also referred to as human-centered design, design thinking is a framework comprised of a series of steps and associated methods, and it is accompanied by core mindsets.
It helps teams approach problems with the end-user in mind. It involves developing empathy for customers, discovering opportunities, generating user-centered solutions, and building and testing prototypes.
The mindsets we teach in our workshops are:
Consumers increasingly expect products, services, and experiences that are usable, intuitive, responsive, and well designed. In our fast-paced, media-saturated world, organizations are competing for people’s time and attention and struggling for ways to develop breakthrough solutions that delight their customers and audience members. Design thinking offers a framework and process for achieving this.
Design thinking is a close cousin to many other user-centered methodologies, and shares many traits—such as an emphasis on iteration and testing—with the Agile and Lean methodologies. It’s a complement to evaluation and quantitative research, and provides the human stories and insights behind user data.