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Five mistakes of beginning design thinkers (and how to overcome them)

Mistakes of beginning design thinkers

In working with clients across sectors, from museums to tech start-ups, we've observed some common errors that practitioners new to design thinking often make when implementing and applying the process. Following are the most common errors we have observed, with…

How to arrive at innovative solutions by diminishing cognitive bias

Eliminating cognitive bias in design thinking

When tackling a new challenge, it’s common to jump straight to previously used solutions, instead of considering all possibilities. This is known as the "Einstellung Effect," and it can seriously impede your team’s design thinking capacity and innovation capability. The…