Design Thinking at the J. Paul Getty Villa

J. Paul Getty TrustClient: J. Paul Getty Trust
Project: Custom Design Thinking Bootcamp
Location: Los Angeles, CA

Challenge

The J. Paul Getty Trust in Los Angeles, CA, is a cultural and philanthropic institution dedicated to the presentation, conservation, and interpretation of the world’s artistic legacy. Through the collective and individual work of its constituent programs—the Getty Conservation Institute, the Getty Foundation, the J. Paul Getty Museum, and the Getty Research Institute—the Getty pursues its mission.

The Web and New Media group, which oversees the Getty’s digital presence, wanted to gain tools to improve the online visitor experience, and brought Designing Insights in to develop and run an intensive training for a group of staff members from the Museum, Trust, Foundation, and Research Institute in the design thinking framework.

Approach

The group, which included designers, developers, producers, and content specialists, tackled a design challenge relevant to the visitor experience at the Getty Villa. The workshop not only resulted in concepts and prototypes that informed the redesign of a section of the getty.edu website, but also prepared staff to become ambassadors for design thinking across the Getty.

Impact

The introduction and integration of design thinking tools and strategies into the working processes of the Web and New Media group resulted in several outcomes, including cross-departmental buy-in and more efficient production timelines. Other departments have begun to integrate design thinking strategies into ongoing work processes, and Designing Insights has done several additional workshops and consulting engagements for the Getty.

Learn how Getty staff members are using design thinking tools and strategies on our blog, Design Thinking for Museums.

Read about how Getty staff members are using prototyping in a paper published for the 2014 Museums and the Web Conference, From Post-its to Processes: Using Prototypes to Find Solutions.

The workshop … was great fun, and we all learned new skills, new ways of thinking about our work, and of working together….(it) gave us all some real-world tactics to improve our work.
Susan Edwards, (Former)
Digital Experience Strategist, J. Paul Getty Trust