Design Thinking Workshops: J. Paul Getty Trust

Design Thinking at the J. Paul Getty Villa

Client: J. Paul Getty Trust
Project: Design Thinking Workshops
Location: Los Angeles, CA


The J. Paul Getty Trust in Los Angeles, CA, is a cultural and philanthropic institution dedicated to the presentation, conservation, and interpretation of the world’s artistic legacy. Through the collective and individual work of its constituent programs—the Getty Conservation Institute, the Getty Foundation, the J. Paul Getty Museum, and the Getty Research Institute—the Getty pursues its mission.

The Web and New Media group, which oversees the Getty’s digital presence, wanted to gain tools to improve the online visitor experience, and brought Designing Insights in to develop and run an intensive training for a group of staff members from the Museum, Trust, Foundation, and Research Institute.


The group, which included designers, developers, producers, and content specialists, tackled a design challenge relevant to the visitor experience at the Getty Villa. The workshop not only resulted in concepts and prototypes that informed the redesign of a section of the website, but also prepared staff to become ambassadors for design thinking across the Getty.


The introduction and integration of design thinking tools and strategies into the working processes of the Web and New Media group resulted in several outcomes, including cross-departmental buy-in and more efficient production timelines.

Other departments have begun to integrate design thinking strategies into ongoing work processes, and Designing Insights has delivered several additional design thinking workshops and research engagements for the Getty.

Learn how Getty staff members are using design thinking tools and strategies on our blog, Design Thinking for Museums.

Read about how Getty staff members are using prototyping in a paper published for the Museums and the Web Conference, From Post-its to Processes: Using Prototypes to Find Solutions.

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