Project: User Research + Competitive Analysis
Location: San Francisco, CA
KQED, one of the largest public media organizations in the country, received a National Endowment for the Arts grant to expand the offerings of KQED Arts, a multimedia content service that showcases the breadth, depth and diversity of the San Francisco Bay Area arts scene. KQED needed a digitally savvy consultant with knowledge of the local arts scene to conduct research and evaluation of the online events calendar space and present findings to executive and program staff in order to inform the expanded offerings of the KQED Arts service.
Approach + Impact
We performed an extensive competitive analysis that considered local and national mobile apps, websites, and print publications focused on arts and culture. The deliverable was an in-person presentation to KQED executives and program staff, accompanied by a report analyzing the visual design, voice, tone, features, and audiences of numerous offerings. Our findings were used to inform the planning of the expanded KQED Arts service.