Design Thinking Bootcamp: J. Paul Getty Museum

Testing prototypes at the J. Paul Getty Villa

Rethinking artwork object labels with a prototype at the Getty Villa.  Image © P.M. Carlson


The J. Paul Getty Trust and Museum in Los Angeles, CA, wanted to improve the online visitor experience of its website. The Web and New Media group brought us in to develop and run a one-day, intensive training for a multidisciplinary team of staff members from the Museum, Trust, Foundation, and Research Institute.

The group, which included designers, developers, producers, and content specialists, tackled a design challenge relevant to the in-person and online visitor experience. The workshop not only resulted in concepts and prototypes that informed the redesign of a section of the website, but also prepared staff to become ambassadors for design thinking across the Getty.


The introduction and integration of design thinking tools and strategies into the working processes of the Web and New Media group resulted in several outcomes, including cross-departmental buy-in and more efficient production timelines. Other groups, including the Museum education department, are starting to integrate design thinking strategies into ongoing work processes.

Read more about how Getty staff members are using design thinking tools and strategies on our blog, Design Thinking for Museums.

Read more about how Getty staff members are using prototyping in a paper published for the 2014 Museums and the Web Conference, From Post-its to Processes: Using Prototypes to Find Solutions.


Dana Mitroff Silvers
Maryanna Rogers