Product Design Sprint: Trulia

Trulia case study


Trulia, part of the Zillow Group, develops mobile and web tools for home buyers, sellers, renters, and agents. Through apps and web products, Trulia provides information and insights about houses, neighborhoods, and the real estate process, and connects home buyers with agents.

Trulia sketches

Trulia’s consumer products team, based in San Francisco, engaged Designing Insights to develop, facilitate, and run a two-day product design sprint modeled on the Google Ventures Design Sprint. Design sprints have their foundation in design thinking, but are less focused on the theory and mindsets of design thinking and more on the development of real-world products. Design sprints are what they sounds like; teams move quickly from problem definition to rapid prototyping in an extremely fast-paced process.

The objectives of Trulia’s design sprint were to:

  • Tackle a real business problem and emerge with new product concepts
  • Empower team members to run and facilitate future design sprints
  • Foster greater collaboration between the design, engineering, and product management teams


We assembled a diverse team of contributors, including mobile designers, product managers, software engineers, user experience researchers, and sales executives in Trulia’s San Francisco office. Customers were recruited and interviewed on-site, pain points and new opportunities were identified, team members sketched and wire-framed new product solutions, and rapid prototypes were tested with real users.

The outcomes of the design sprint included:

  • New data around customer interests and behavior
  • Viable new product features and ideas
  • Increased team member confidence around running future sprints
  • Cross-team connections and collaborations
Team members at Trulia are now running internal design sprints for product iterations and new features.

Project Team

Dana Mitroff Silvers
Katrina Alcorn


I consider myself to be a metrics-driven, process-oriented executor, who often relied on others for ideas. Dana’s workshop showed me that design thinking can be learned, and there are certain steps that can be followed to make innovation easier. Thanks for showing me that I can come up with original and inspiring product ideas!
—Pat Pow-anpongkul, Mobile Product Manager, Trulia